Best use of imagination is creativity. Creativity is a disruption in the algorithm. It’s a discontinuity. Fundamental creativity. Creativity is death and resurrection. It’s a death of context, meaning, relationship, and story. And a new meaning, relationship, and story. That’s fundamental creativity. Einstein coming up with the Theory of Relativity…or a great piece of art. Beethoven’s 5th. These are original creativity as a disruption to the algorithm. - Deepak Chopra, interview by The Diary of a CEO